Increase Your Search Rankings Via Quality Link Building
16. Dec, 2011 
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Let's say for instance that your objective is to rank well for the search phrase “seo essex”. With that said, your link building strategies should be built around that phrase. Link building isn't just about placing links in other websites pointing to yours. You have to see to it that when other sites link to you, they are using your site's most important keywords or phrases as anchor texts. A link with an anchor text is much more valuable than an ordinary URL link. The obvious question now is how do you get these links? The fact is there are dozens of ways on how to create backlinks. It's great if you can make use of all of them but it's still best that you focus your efforts on just a few.
Below are some of the best link building strategies out there:
1. Internal linking. This is also often referred to as on-site link building because you are creating links on your site itself. The search engines still count these links as if they're coming from other sites. Of course, whenever you link to a page on your site, make sure to make use of your most relevant keywords. For our example, when you link to your site, you should use the phrase “seo company essex”.
2. Article marketing. In order to find any success in this strategy, you should be a prolific writer. Or if you don't wish to write your own articles, you can fully outsource the process.
3. Social media marketing. Links from social media sites may not be as valuable as links from other sites but they are still counted by the search engines. And you know how easy it is to get links from social sites.
If you regularly apply the above strategies, it won't be long before you see your site to rank well for the target phrases like “seo essex” or "seo colchester"